Blogs
Breathability Ratings Explained: GSM, Mesh Density, and Airflow Tests for Sportswear
Introduction: What Breathability Means in Sportswear In the world of athletic apparel, “breathability ratings” are one of the most misunderstood yet essential performance indicators....
4-Way Stretch vs 2-Way Stretch: The Science of Stretch Fabric and Athletic Performance
Introduction Athletic performance isn't determined solely by training, nutrition, or mental fortitude—the fabric you wear plays a surprisingly significant role. While athletes focus on...
Care Guide: Wash, Dry, and Store Performance Apparel to Extend Life
Performance apparel represents significant investment—high-quality cricket jerseys, compression tights, and moisture-wicking training wear cost ₹1,000-3,000 per garment. Yet most athletes unknowingly damage these engineered...
Size and Fit Guide for Cricket Jerseys, Tees, and Tights to Reduce Returns
Sizing represents the single largest cause of apparel returns in online retail—accounting for 20.8% average return rates across the clothing industry, with some estimates...
Sustainability in Action: Choosing Durable Materials and Smarter Production
The sportswear industry generates 10% of global carbon emissions—exceeding international aviation and maritime shipping combined—while consuming 141 billion cubic meters of water annually and...
The Rise of Athleisure in India and What It Means for Design and Function
India's athleisure market has transformed from niche urban trend to mainstream cultural phenomenon—valued at USD 13.16 billion in 2024 and projected to reach USD...
Athlete Q&A: How Pros Choose Match-Day and Training Layers
Elite cricket athletes operate in performance environments where marginal gains determine competitive outcomes. Yet their gear selection decisions often remain opaque—team sponsorships obscure personal...
Heat Playbook: Staying Cool on Turf With Breathable Weaves and Mesh Panels
Cricket in extreme heat presents fundamental physiological challenge: core body temperature increases during intense activity, sweat production accelerates to manage heat dissipation, and thermal...